" /> Iconic Mid-Century Design in Hotelier’s SoHo Loft

Iconic Mid-Century Design in Hotelier’s SoHo Loft

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Iconic Mid-Century Design in Hotelier’s SoHo Loft
Hotelier’s SoHo Loft (11)
Iconic Mid-Century Design in Hotelier’s SoHo Loft
Hotelier’s SoHo Loft (10)
Iconic Mid-Century Design in Hotelier’s SoHo Loft
Hotelier’s SoHo Loft (6)
Iconic Mid-Century Design in Hotelier’s SoHo Loft
Hotelier’s SoHo Loft (5)
Iconic Mid-Century Design in Hotelier’s SoHo Loft
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Iconic Mid-Century Design in Hotelier’s SoHo Loft
Hotelier’s SoHo Loft (1)
Iconic Mid-Century Design in Hotelier’s SoHo Loft
Hotelier’s SoHo Loft (2)
Iconic Mid-Century Design in Hotelier’s SoHo Loft
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The Iconic Mid-Century Design in Hotelier’s SoHo Loft has the characteristics that the Thompson Hotel group were looking for.

When hotelier Jason Pomeranc set out to design 60 Thompson, the first venture of Thompson Hotel Group, which he co-founded with his father and brothers, the native New Yorker felt it was imperative to highlight the architectural splendor and artistic spirit of the SoHo neighborhood. “It has an energy that’s very unique to New York City,” he says. “There’s a character there that appeals to me.”

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An established sense of place became a hallmark of Pomeranc’s projects from the get-go, and he continues to raise the bar for aesthetic quality in the hospitality industry as owner of SIXTY Hotels, a collective consisting of five supremely stylish properties in New York, Miami, and Los Angeles. The eclectic mixture of finishes and furnishings that adorn Pomeranc’s ultraluxe hotels can be found in his personal residences as well. “We opened it up and created a line of sight so that the light permeates from front to back, which is a real luxury in SoHo.” Aside from some original beams and columns, the place was gutted down to the studs.

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Reaching life back into space began with a unique compilation of furnishings from midcentury design greats like Jean Prouvé, Vladimir Kagan, and Frank Lloyd Wright—all influences in Pomeranc’s work and personal style. Successfully melding such a diverse collection called for the expert eye of the famed interior designer Jim Walrod, a longtime friend of Pomeranc’s who worked with him on properties that include 60 Thompson and Gild Hall, alongside designer Ben Brady. Their collaboration on the SoHo loft was one of Walrod’s final projects before he passed away unexpectedly last fall.

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”The combination of distinctive pieces prevents visitors from pigeonholing Pomeranc’s aesthetic as one style—and that’s how he prefers it. Through architectural details, highly finished surfaces, and a balance of vintage, contemporary, and custom pieces, the richly layered final product evokes the grit and glamour of the city he grew up in, while still feeling entirely his own. “It has a sense of timelessness and a lot of subtlety that comes together in a nice way,” Pomeranc says. “To me, it’s how the apartment always should have been.”

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