Hu. hotel has just opened in the city of Memphis, known for Blues music and barbecue. The hotel provides the style foundation for Brooklyn-based designers HOME Studios, who layered local references to create a truly textured look.

The lobby’s double-height ceiling, sheer, barely-there drapery, brass-trimmed sculptural chandelier, and low-slung leather chairs immediately deliver on this medley of inspirations. The 110 guest rooms follow suit but with a few more elevated touches like pink upholstery, Carrara marble, custom mix-media headboards, and framed photos of places around town. (canadianpharmacy365.net) For aesthetes, there is plenty to look at (or post on Instagram) but the sharp design ethos means no corner ever feels cluttered or overdone.

A big part of Aquarium’s MO is to weave in the local experience into the hotels they open. At Hu. (named after Hugh ‘Hu.’ Lawson White Brinkley, a historic Memphis figure) this means a restaurant that evokes the iconic diners of the American South; an in-room cocktail – the Memphis Toddy – crafted by nearby Old Dominick Distillery, and, if you’ve really forgotten where you are, head up to the year-round rooftop, a spectacular perch from which to look at the city and the Mississippi River.
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