
100 percent Design is the largest and longest running design trade for industry professionals in the UK. 100% Design is the commercial cornerstone event of the London Design Festival. Attracting more than 27,000 visitors across 4 days, the show takes place at one of London’s most iconic venues, Olympia London.
Visitors to the award-winning show include architects, designers, specifiers, retailers, developers and more looking to source products for their latest projects as well as inspiring new design not seen anywhere else.



Featuring an unrivaled talks programme, bespoke installations and a curated selection of world-leading international brands, 100% Design is the dedicated meeting place for business and design in London.



This year, the show will be the most exciting destination during the London Design Festival. Striking installations, inspiring collaborations, and high-end design remain the focus but a fresh approach to the show and its campaign will highlight its dedication to innovation and emerging talent in a fun, vibrant way.



100% Design is the largest and most prestigious design trade event in the UK. The event takes place on 19-22 September in Olympia London. 100 percent design is the destination for architects and designers to discover interior design trends and emerging talent during London Design Festival.
Their mission is connecting designers, brands and manufacturers of innovative, inspiring & commercially contemporary interior products with architects and interior designers specifying the UK and international projects.


