For over 20 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product packaging and graphic design.
The Pantone Color of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s color experts at the Pantone Color Institute comb the world looking for new color influences. This can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic conditions. Influences may also stem from new technologies, materials, textures, and effects that impact color, relevant social media platforms and even upcoming sporting events that capture worldwide attention.
Between so many vibrant hues that will colour fall 2017, there are a few neutrals to balance the palette. Toast is the comforting neutral of the bunch.
Golden Lime is probably one of the most exotic shades of the whole palette. A great alternative for the greenery that was the trend color of 2017.
Energetic, passionate and dominant, red is often assumed as one of the most powerful colours in the sprectrum.